2024 Jeep Wrangler's New AEV Upfit Options Add Attitude

Priced between about $7500 and $22K, the Upcountry, Upcountry+, and Level II kits bring bigger tires and other add-ons.

For Jeepers who want to get even more off-road capability out of their rigs, American Expedition Vehicles (AEV) is offering three new upfit options for 2024 Wranglers. The kits are available for the Rubicon and—for the first time—the more affordable Willys model.

Two-door versions of the '24 Wrangler Willys and Rubicon start at $41,190 and $47,190, respectively. Tack another $7476 onto those price tags for the regular Upcountry kit. It includes a 2.0-inch suspension lift and 35-inch BFGoodrich All-Terrain T/A KO2 tires as well as AEV-branded satin black Pintler wheels and a jack base. Fender flare extensions and a spare-tire relocation kit from Jeep Performance Parts (JPP) are also part of the upfit.

The Upcountry+ costs $11,599 and includes all those goodies and more. The other upgrades are AEV's EX front bumper, which is made of hot-stamped Boron steel and has a hoop and end caps that accommodate the stock fog lights. Also included from AEV are a front skid plate, a non-winch cover plate, and relocating the front camera.

AEV's Level II setup is essentially what was offered on the 2023 Wrangler 20th Anniversary Edition, which were limited to 150 copies and cost an astronomical $94,358 (4xe) and $113,820 (Rubicon 392). While Willys customers don't get a shot at the top kit, the Rubicon crew do, as it's exclusively available on that model. It costs an extra $20,049 for the V-6 version and $22,099 for the 4xe plug-in hybrid.

Rubicons's upfitted with the Level II package add 37-inch BFGoodrich All-Terrain T/A KO2 tires and feature an AEV-specific suspension (with a 2.5-inch lift and Bilstein dampers), an AEV rear bumper, off-road lights, a steering damper, and a Zeon 10-S winch. Each version also includes bits from the Upcountry+ kit (i.e., EX front bumper and skid plate). Each also wears a set of satin black AEV Savegre II wheels.

All that extra height helps the Jeep ford 37.1 inches of water and provides 14.2 inches of ground clearance. Its other clearances include a 50-degree approach angle, 33-degree breakover angle, and 43-degree departure angle.

For those looking to upfit their '24 Jeep Wrangler Willys or Rubicon, they should place orders through their local dealerships. Jeep says the AEV upgrades will be available on a first-come, first-serve basis.

Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a journalism degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual '97 Chevy Camaro Z/28, and a '90 Honda CRX Si.

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